What's inside the report
Delivered by email within minutes of purchase.
- 21-frame interactive walkthrough: platform ad markup, the true break-even ROAS, cross-channel correlation, budget hedging, and more
- Full printable PDF, yours to keep
- A single master reference sheet built for your phone or a wall
- Every figure independently verified before publishing
The weekly desk
Same inbox, for the rest of college football and the NFL.
- 5 to 10 graded plays a week: creative swaps, budget shifts, and channel tests. Fewer in a thin week.
- The rate and platform on every move, plus a kill-threshold if CPA runs too high.
- A short note on what the platform's targeting has wrong.
- Flat budget pacing: 0.5% to 1% of monthly spend per test, no chasing.
- The prior week graded in full at the top of every note.
How delivery works
- Wednesday evening, CentralThe desk note lands, covering the weekend's college football slate and the NFL schedule through Monday night.
- TuesdayThe prior week is closed out and published in full.
If a campaign's performance shifts mid-week or a platform changes its rates, you'll get a short update in between.
Who this is for
A good fit if
You already run ad campaigns and want a desk that publishes its bad weeks, not just the good ones.
Not a fit if
You're looking for guaranteed-ROI language. We don't do that, and any agency that does is selling you something else.