What's inside the report
Delivered by email within minutes of purchase.
- Full paid media framework: platform ad markup, the true break-even ROAS, cross-channel correlation, and budget hedging
- SEO and content fundamentals built for compounding growth
- A brand messaging and creative testing framework
- Full printable PDF, yours to keep
- Every figure independently verified before publishing
Add Desk Notes
What it is: a monthly email of specific recommendations for your campaigns, based on what's working across the accounts we track. It's insight, not a managed-service contract — you decide what to act on.
- 5 to 10 specific recommendations a month across paid, SEO, and creative: where to shift budget, what creative to test, which channels to try next
- The numbers behind every recommendation: the rate, the platform, and the point where we'd flag a campaign to pause
- A short note on what we'd fix next
- A budget-pacing guideline: test with 0.5% to 1% of monthly spend, so no single bad month blows the budget
- The prior month reviewed in full at the top of every note
How delivery works
- Start of the monthThe desk note lands: that month's recommended budget moves, creative swaps, and channel tests.
- End of the monthThe month is closed out and reviewed in full.
If a platform changes its rates mid-month, you'll get a short update in between.
Who this is for
A good fit if
You already run marketing campaigns and want a second set of eyes that reports its bad months, not just the good ones.
Not a fit if
You want someone else to log into your ad accounts and run everything. Desk Notes is insight and direction, not hands-on account management.