The same four rules, every channel, every month.
We start with what the platform's own numbers already say, then ask what they're missing.
Every recommendation flags the rate, the platform, and the point where we'd suggest pausing it. Rates move; we tell you when ours has.
0.5% to 1% of monthly spend per test. No "guaranteed winner" language, no doubling budget after a bad month.
The prior month is reviewed in full before the next one goes out: results, spend, and conversion lift.