The same four rules, every league, every week.
We start with what the platform's own numbers already say, then ask what they're missing.
Every campaign carries the rate we locked, the platform, and the point where we'd pause it. Rates move; we tell you when ours has.
0.5% to 1% of monthly spend per test. No "guaranteed winner" language, no doubling budget after a bad week.
The prior week is graded in full before the next one goes out: record, spend, and conversion lift.