Buy the guide and learn to run your own paid media, SEO, and brand campaigns. Add Desk Notes for monthly insights and recommendations, sent straight to your inbox.
Pay once for the guide. Desk Notes renews once a year, not every month.
The framework works whether you're B2B, e-commerce, or a local service.
Every recommendation comes with a rate, a platform, and a number behind it.
Desk Notes is insight and direction. You decide what to act on, not us.
The guide covers all three. Add Desk Notes for monthly insights across all three.
The math behind how ad platforms price attention
A breakdown of platform ad markup, break-even ROAS, and how to time your budget across Meta, Google, and TikTok.
Built to keep paying off after the campaign ends
Technical SEO and content frameworks aimed at compounding growth, not one-off traffic spikes that fade with the budget.
One message, tested until it earns its place
A framework for brand messaging and creative testing, so every campaign says the same thing, and says it better each month.
One process for every channel, applied the same way whether last month was good or bad.
See the full breakdown →We start with what the platform's own numbers already say, then look for what they're missing.
Each desk note flags the rate, the platform, and the point where we'd recommend pausing it.
0.5% to 1% of monthly spend per test. No doubling the budget to chase a bad month.
The prior month is reviewed in full before the next one goes out.
Every recommendation comes with the numbers behind it. The prior month is reviewed in full before the next report goes out.
For illustration only. Actual campaigns and results vary month to month.
Same content either way. One purchase, no subscription.
| The Guide | Guide + Desk Notes | |
|---|---|---|
| Paid media framework | ✓ | ✓ |
| SEO & content fundamentals | ✓ | ✓ |
| Brand messaging framework | ✓ | ✓ |
| Printable PDF, yours to keep | ✓ | ✓ |
| Monthly insights & recommendations | — | ✓ |
| Budget-pacing guidance | — | ✓ |
| Monthly performance review | — | ✓ |
| One-time | $54.94 |
$64.93 |
| Get the Guide | Get the Guide + Desk Notes |
Two things, sold separately or together. The Guide is a PDF that teaches you how to plan and run paid media, SEO, and brand campaigns yourself. Desk Notes is an add-on: a monthly email with specific recommendations for your campaigns, based on what's working across the accounts we track.
No. Ad markets carry variance and nothing can guarantee an outcome. We publish a repeatable process and the full record, good months and bad.