Full-season guides for how each market moves, plus an optional desk with our own weekly plays.
Full-season reports for each league. Add Desk Notes for our weekly plays.
The math behind NFL ad rates, then every week of the season that follows
A 21-frame breakdown of how ad platforms price attention during college football and the NFL, plus our weekly desk running the actual campaigns.
Pacing a campaign across a 162-game season
Creative fatigue, platform rotation, seasonality and demand shifts, held together by a budget framework built for a long season.
Where ad inventory is most undervalued
MLS ad rates move slowly on thin data: broadcast reach, fanbase growth, and the local markets platforms price worst.
One process for every league, applied the same way whether last week was good or bad.
See the full breakdown →We start with what the platform's own numbers already say, then look for what they're missing.
Each desk note carries the rate we locked, the platform, and the point where we'd pause it.
0.5% to 1% of monthly spend per test. No chasing a bad week by doubling budget.
The prior week is graded in full before the next one goes out.
Every play comes with the rate we locked. Last week's results get graded before this week's plan goes out.
For illustration only. Actual campaigns and results vary week to week.
Every league is available either way.
The full-season framework for one league, yours to apply all year.
Everything in the report, plus our own plays published every week of the season.
Each Field Report covers how we read that league's ad market: rate movement, seasonality, situational spots, and budget structure. Desk Notes adds our weekly plays with the rate and platform attached.
No. Ad markets carry variance and nothing can guarantee an outcome. We publish a repeatable process and the full record, good weeks and bad.
Reports are refreshed each season. Desk Notes ships weekly during the NFL and MLS seasons, and on a rolling schedule through MLB.
Yes. Add as many reports as you'd like; each is priced and delivered separately.
Pick a league and a tier. Reports are ready right after checkout.
Browse Field Reports